Hey there, I’m the original Swexican (Swiss-Mexican). I’m a Creative Director currently working at Human Standard. I’ve had the privilege to work for CP+B, RPA, David & GoliathDoner, Grabarz & Partner, Heimat Berlin, Heimat Active, Jung von Matt, Plantage, DOKYO, Edelman, Zalando and Netflix, to name a few.

I’ve won some awards, have gotten some attention from the press and had my mom say “oh wow, that’s cool!”.

I’m also Co-Founder and Creative Director of Viva con Agua California, founded a balloon company, took a photo every waking hour for a year to bring awareness to teen depression and I taught and mentored young creative minds at denver ad school.

I am currently based in Los Angeles.

Miami Ad School Hamburg - Art Direction

htk academy - Graphic Design with focus on advertising

Spanish, English, German, Swiss German, Portuguese, and sarcasm – fluently.

Resume PDF

(more detailed)

Edi started his career in Hamburg, Germany where he worked at Grabarz&Partner Hamburg on accounts like Volkswagen, Stern, and IGFM. After winning several awards including Cannes Lions, Clios, NY Festivals, ADC NY and ADC Germany, Edi took a creative sabbatical at the Miami Ad School Europe. There he had the opportunity to work at Saatchi&Saatchi Stockholm, DDB Stockholm, CP+B Boulder, and Y&R NYC.

During that time, Edi won Young Gun Student of the Year for his work on Kinder Surprise, a D&AD inBook for Deutsche Bank, and a Global Best Digital Award for McDonald’s Burger Roulette.

He was then recruited by Doner Detroit to help create work for brands like Chrysler, Dodge, Jeep, Fiat, and KBB. During his first year, he created award-winning work for KBB.com, helping the brand introduce a whole new website and drastically grow their click-through rate.

After Doner Edi made the move to CP+B in Boulder, Colorado. There he helped relaunch an iconic American brand — Fruit of the Loom. As a lead creative on the brand, he helped produce work that was recognized by the NY Times, AdAge/Creativity Editor’s Pick, TIME and many more news outlets. He also worked on brands like Domino’s, Microsoft and Jell-O.

Two years later Edi decided to pack up his bags once again, but this time to take an around the world backpacking trip to work on his photography skills and re-energize. This trip led Edi back to Germany where he worked for two years as a freelance Creative Director for agencies like Heimat, Jung von Matt, DCMN, DOKYO and Plantage on brands like Heineken, Coca-Cola, Netflix, Mini, Hyundai, Volkswagen and many more.

After his stint in Germany, Edi moved to LA to be an ACD at RPA, Los Angeles where he worked on Honda, Farmers Insurance and Apartments.com. His work for Honda was featured in various publications and won several awards. On Farmers Insurance Edi and his team partners made several spots for the well-recognized “We Know From Experience” campaign. He worked on several pitches and collaborated with internal stakeholders from all departments to bring the team’s ideas to life.

When the opportunity to become a Creative Director at David & Goliath presented itself, Edi seized it and rose to the challenge. As a creative director on the Kia account he led the creative team in creating commercials that Kia’s President, SeungKyu (Sean) Yoon, called “The Gold Standard.” While at D&G, Edi also produced the first-ever commercial to include NFT characters. The commercial was considered an instant success and appealed to a younger, more tech-savvy target generation. Edi throughout his time at D&G worked alongside the agency’s leaders and mentored teams of young creatives.

Edi is Swiss/Mexican (Swexican) and is currently working as a Creative Director at Human Standard helping teams to develop work for several clients including Virgin Galactic, The Nature Conservancy and Civic Nation. 

He is also Co-Founder and Creative Director of Viva con Agua California, a non-profit organization dedicated to ensure that all people worldwide have access to clean drinking water.

He speaks Spanish, English, German, Swiss German, Portuguese, and sarcasm – fluently.