As a Creative Director, I love to empower teams so they can do their best work and craft impactful brand narratives and advertisements. My approach blends innovation (AI, web 3.0, AR) and creativity with strategic storytelling, driving campaigns for brands like Honda and Kia to significant market impact. Having won several awards and being featured in the media for transforming creative investments into compelling experiences demonstrates that my work elevates the brand and engages audiences, turning each project into a testament to the power of creative collaboration and strategic execution.


Hey there, I’m the original Swexican (Swiss-Mexican). I’m a Creative Director currently freelancing for various advertising agencies and start-ups. I’ve had the privilege to work for CP+B, RPA, David & GoliathDoner, Grabarz & Partner, Heimat Berlin, Heimat Active, Jung von Matt, Plantage, DOKYO, Edelman, Zalando and Netflix, to name a few.

I’ve won some awards, have gotten some attention from the press and had my mom say “oh wow, that’s cool!”.

I’m also Co-Founder and Creative Director of Viva con Agua California, founded a party supply company, took a photo every waking hour for a year to bring awareness to teen depression and I teach and mentored young creative minds at denver ad school.

I am currently based in Los Angeles.

Miami Ad School Hamburg - Art Direction

htk academy - Graphic Design with focus on advertising

Spanish, English, German, Swiss German, Portuguese, and sarcasm – fluently.

Resume PDF

(more detailed)

I started my career in Hamburg, Germany where I worked at Grabarz&Partner Hamburg on accounts like Volkswagen, Stern, and IGFM. After winning several awards including Cannes Lions, Clios, NY Festivals, ADC NY and ADC Germany, I took a creative sabbatical at the Miami Ad School Europe. There I had the opportunity to work at Saatchi&Saatchi Stockholm, DDB Stockholm, CP+B Boulder, and Y&R NYC.

During that time, I won Young Gun Student of the Year for the work on Kinder Surprise, a D&AD inBook for Deutsche Bank, and a Global Best Digital Award for McDonald’s Burger Roulette.

I was then recruited by Doner Detroit to help create work for brands like Chrysler, Dodge, Jeep, Fiat, and KBB. During my first year, I created award-winning work for, helping the brand introduce a whole new website and drastically grow their engagement rate.

After Doner I made the move to CP+B in Boulder, Colorado. There I helped relaunch an iconic American brand — Fruit of the Loom. As a lead creative on the brand, I helped produce work that was recognized by the NY Times, AdAge/Creativity Editor’s Pick, TIME and many more news outlets. I also worked on brands like Domino’s, Microsoft and Jell-O.

Two years later I decided to pack up my bags once again, but this time to take an around the world backpacking trip to work on my photography skills and re-energize. This trip led me back to Germany where I worked for two years as a freelance Creative Director for agencies like Heimat, Jung von Matt, DCMN, DOKYO and Plantage on brands like Heineken, Coca-Cola, Netflix, Mini, Hyundai, Volkswagen and many more.

After my stint in Germany, I moved to LA to be an ACD at RPA, Los Angeles where I worked on Honda, Farmers Insurance and My work for Honda was featured in various publications and won several awards. On Farmers Insurance me and my team partners made several spots for the well-recognized “We Know From Experience” campaign. I worked on several pitches and collaborated with internal stakeholders from all departments to bring the team’s ideas to life.

When the opportunity to become a Creative Director at David & Goliath presented itself, I seized it and rose to the challenge. As a creative director on the Kia account I led the creative team in creating commercials that Kia’s President, SeungKyu (Sean) Yoon, called “The Gold Standard.” While at D&G, I also produced the first-ever commercial to include NFT characters. The commercial was considered an instant success and appealed to a younger, more tech-savvy target generation. Throughout my time at D&G I worked alongside the agency’s leaders and mentored teams of young creatives.

To keep challenging myself, I joined Human Standard, a forward-thinking agency known for its innovative approach. There, I played a pivotal role in leading teams to conceptualize and execute groundbreaking campaigns for a diverse clientele, which included industry leaders like Virgin Galactic, The Nature Conservancy, and community-driven initiatives by Civic Nation.

I am Swiss/Mexican (Swexican) and I am currently working as a freelance Creative Director where I am applying my knowledge to several brands, agencies and start-ups. 

I am also Founder of and teach pro-bono at Denver ad school.

I speak Spanish, English, German, Swiss German, Portuguese, and sarcasm – fluently.