CATHAY PACIFIC
“Be Moved“

TV, Social, OOH

The Brief: Cathay Pacific needed a campaign showcasing all of their amenities and their great service. Problem: No Money! Solution: Click on the links. 

What we did: We used stock footage, footage previously shot for Cathay Pacific and graphics to tell the story of what a flight with Cathay Pacific looks like. 

Deliverables: TV commercials & Social content

The billboard was placed next to a moving walkway in JFK airport. As people walked (or stood) on the walkway they were able to read about all of the amenities on a Cathay Pacific flight.
Read from right to left.