The Brief: Farmers Insurance has run a very successful advertising campaign for years. The brief was straight forward, but not without a challenge: how can we keep this campaign going but add more fun?
“We Know From Experience“
What we did: Like in previous years, we took real claims from Farmers, but this year, we added a bit more weirdness and fun to the spots. Keeping the Farmers world alive, but grabbing attention with new and surprising visuals.