Fruit of the Loom
“Rules of Underwear Giving” 

TV campaign & Social 

The Brief:  Underwear is the perfect stocking stuffer, and we got tasked to create a series of commercials for the holiday season.

What we did:  Remind people that underwear is a fantastic holiday gift, but that there’s some people you should give underwear to, and there’s people you shouldn’t. Like your mailman. 

Deliverables:  TV commercials and social content