Fruit of the Loom
“Rules of Underwear Giving”
TV campaign & Social
The Brief: Underwear is the perfect stocking stuffer, and we got tasked to create a series of commercials for the holiday season.
What we did: Remind people that underwear is a fantastic holiday gift, but that there’s some people you should give underwear to, and there’s people you shouldn’t. Like your mailman.
Deliverables: TV commercials and social content