The Honda Dream Garage is Honda’s biggest sales event of the year, showcasing their vast range of vehicles. For this year’s Dream Garage Sales Event, the ask was to present the vehicles in a visually unique way and communicate Honda’s racing heritage.
TV and Social
What we did: We came up with the conceptual line “underneath every Honda, there’s a race car.” Using this very specific concept, we came up with fun, visually unique ways to show that the innovation and engine power of Honda racing is inside every Honda on our lot.
Deliverables: TV commercials & Social content